Beyond educating its customers on sizing, and hopefully helping more people avoid injuries from wearing the wrong size shoe, this technology could also be a financial boon for Nike, with its dominant position in the sneaker industry.
According to NPD Group sports analyst Matt Powell, Nike is the No. 1 footwear brand in the U.S. in terms of sales, representing roughly one-third of the market, ahead of Adidas, with 11% of the market, and Under Armour. It also remains really hot among teens with money to spend.
“Nike is not in any danger of giving up No….