Nike is launching Nike Fit to scan your feet, tell you your shoe size


Beyond educating its customers on sizing, and hopefully helping more people avoid injuries from wearing the wrong size shoe, this technology could also be a financial boon for Nike, with its dominant position in the sneaker industry.

According to NPD Group sports analyst Matt Powell, Nike is the No. 1 footwear brand in the U.S. in terms of sales, representing roughly one-third of the market, ahead of Adidas, with 11% of the market, and Under Armour. It also remains really hot among teens with money to spend.

“Nike is not in any danger of giving up No….

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